How to set up a digital signage business?

Like all other business — understand the industry, think about your value, find partners and build the channel.

I have constantly received inquiries from some who wish to build up a digital signage business in local during the past few months. After countless exciting discussion with passionate and professional individuals, I would like to share some steps we often take before getting into digital signage business.

Please note that this is merely based on what I have experienced as a sales in Cayin technology, a manufacturer of media players and content management servers. Since I don’t personally handle physical documents or registration of a business, I will not cover this process here. On the other hand, will definitely appreciate if anyone has any different opinions and experience to share.

Let’s get started!

1. Choose the industries to begin with

Although all digital signage system set-ups contain hardware/software acquisition, configuration, content design, project planning, implementation and after-sales support, the concerns from different industries vary a lot. For example, in museum application, content design holds an important place while in government /…